coaching services and support being offered are backed by high standards of practice in the field of professional coaching.” Earning the BCC has been beneficial in many ways, Long says. “It allows me to present myself to the public, higher education institutions, and an array of organizations as someone who has been well-prepared for the role of professional coach. And in maintaining my BCC credential, I must complete coach-specific professional continuing education and training that keeps me at the forefront of the coaching profession. If your desired career path is to work as a professional coach, the BCC can be a tremendous asset. It will take work and commitment, yet the process of earning the BCC is straightforward and well worth the effort.” “The BCC framework offered me a quality, stepwise process to build upon my academic credentials and add ‘professional coach’ to my personal brand.”
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